Media kit
Advertise on Toolzep
Toolzep is a library of 546 free, browser-based tools — calculators, converters, text utilities, developer and SEO tools — plus 1,000 in-depth guides. Our visitors arrive with intent: they need a number computed, a conversion settled, a document fixed, right now. If your product helps with the job adjacent to that intent, this is an unusually efficient place to be seen.
Who you reach
- Makers and writers — people who draft, edit and publish constantly: students, content teams, freelancers, newsletter authors.
- Developers and data people — JSON wranglers, cron builders, regex testers, API integrators. High technical literacy, low tolerance for fluff.
- Small businesses and side-hustlers — margin math, invoicing, paycheck and tax questions from people running the whole show themselves.
- US-heavy with global reach — primary audience in the United States with sustained traffic from the UK, Canada, India, Australia and the EU.
Ad formats
| Format | Placement | Notes |
|---|---|---|
| Display ads | 10 reserved slots per page — above the fold, in-read, sidebar, end-of-article | CLS-safe reserved sizing; served via Google AdSense |
| Affiliate product cards | Tool pages and guides, matched by topic | Clearly labelled "Sponsored"; see our affiliate disclosure |
| Newsletter sponsorship | The Thursday Edition, single sponsor per edition | One native slot, labelled, written by our editors |
All placements follow our ad principles: clearly labelled, never inside tool controls, never disguised as content, never more ad than content on any page.
Our advertising principles
- Label everything. If a placement is paid, it says so — every ad slot, every affiliate card, every sponsored newsletter mention.
- Utility first. Ads never delay or overlay a tool. The tool works before, during and after any ad loads.
- Relevance or nothing. We only run affiliate products we would use ourselves, matched to the page topic. See how we pick.
- Privacy-respecting serving. No third-party data resale; ad personalization follows the visitor's own consent choices. Details in the privacy policy.
Get the current numbers
Traffic, impressions and category-level breakouts change too fast to hard-code into a static page. Email hello@toolzep.com with "media kit" in the subject and you'll get the current sheet plus placement availability within two business days.